Case study

Insurance calculation tool expansion

Before a customer applies, they calculate. a.s.r.'s calculation tool is where that happens, and it was covering less of the market than the business needed it to. We expanded what it can handle.

Client a.s.r.
Sector Insurance
Period 2024 to 2026
The challenge

Why this needed doing

Every coverage type and every employer arrangement the tool does not understand is a customer who cannot get a straight answer, and usually a customer who does not go on to apply.

The tool sits directly in front of the application flow, so changes had to stay correct against the same centralised insurance data and could not disturb a journey already used at scale.

What we delivered

  • Support for more coverage types, widening what customers can price for themselves.
  • Support for more employers, so employees at those organisations can arrange disability cover through the tool.
  • Frontend and backend work kept in line with the policy application flow it feeds.
  • Usability improvements that make the calculation easier to complete without help.

The result

The calculation tool and the application flow are used together by hundreds of thousands of users, and more of the employers a.s.r. serves are now covered by both.

More work

Related projects we have delivered

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Read the a.s.r. CMS replatform case study

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